Brand & identity
A stethoscope curved into a heart: the everyday tool of a family doctor, drawn as the care it stands for, for the whole family, in Romanian and Hungarian. Warm orange over cream, calm green for actions, soft rounding, plain warm words. Sized for one rural cabinet, not a hospital.
The mark
The everyday tool of a family doctor, drawn as the care it stands for: the stethoscope tubing curves into a heart, with the chestpiece resting at the point. Warm orange for the human side, a calm green system around it. No clinical cross, because this is a family's doctor, not a pharmacy.
App icon · warm orange on deep-green tile
On light · warm orange heart-stethoscope
On dark · warm orange heart-stethoscope
Lockups
This is one doctor's cabinet, so the logo carries her name. The wordmark is Manrope 800; the bilingual descriptor reads Romanian first, then Hungarian. Az Én Családorvosom stays the name of the booking app — Dr. Péter Katalin is the practice behind it.
Horizontal lockup · default, headers & documents
Stacked lockup · social avatars, narrow spaces
A round stamp for the real paperwork a family doctor signs — referrals, prescriptions, certificates. The heart-stethoscope sits at the centre, her name curves above, the bilingual role below. Deep green on white only; it must stay legible at 28 mm.
Clearspace & sizing
Keep clear space of at least the heart's notch depth around the mark on every side. Never let type or edges into that margin. Minimum legible sizes below.
64px
40px
24px min
Favicon drops the side veins and keeps the heart-stethoscope with a single midrib, so it stays crisp at 16–32px.
Color
Warmth leads. A friendly warm orange carries the logo and the human moments; a soft eucalyptus green carries actions and links. Over cream surfaces it feels like a doctor's room at home, not a bank app. Orange and the soft greens are fills only; the green and ink carry text.
Motif
Warmth lives in the copy, the rounded shapes, and the heart-stethoscope. A cluster of different-sized hearts reads as a family looked after together. Records and scheduling stay calm and clinical-clean; the motif never crowds a data-dense view.
The single heart-stethoscope doubles as a soft badge glyph, a list bullet, or a quiet background watermark. Always green or apricot, never outlined.
Typography
Manrope 800 gives headings a heavy, friendly geometric voice. Inter carries body and UI. Large confident headings, generous body line-height, tight tracking only at display sizes.
Usage